How Is Staging Your Home Part Of Real Estate Marketing?
Is it really true that you have about thirty seconds to make a first impression? How long does the average house have to make a good impression? Most people know that ‘curb appeal’ is a reference to how attractive a home appears to a buyer parked in the street.
Traditionally lots of effort is put into the exterior and the yards to the point that the interior is often overlooked. It is important to put some thought into how the inside of your homes shows to strangers.
You should consider staging each room of your home as carefully as a Broadway play. The objective is to illicit a positive feeling for a home from the potential buyer.
We have all been taught the maxim that you cannot judge a book by its cover and we know that means we have to examine it closer. Staging has gone way beyond just the location of furniture. We know that many factors instill a sense of belonging in buyers.
The interior is roomful of chances to captivate your prospective buyers. Today there are many entrepreneurs and real estate agents that specialize is showing off your home. Ask your friends who have sold their homes, consult your Broker, or check the real estate ads to find a professional stager.
A small touch may create a subliminal impression too. There is a University study out that says people perceive you more positively if they even think you work out. The casual display of an at home fitness program or leaving a pair of skinny jeans in a strategic location may contribute to a favorable buyer opinion.
Even people who do not play an instrument seem to appreciate music at some level. Consider what message your compact music disc collection broadcasts. Do you have a cool takamine acoustic guitar or alto saxophone you can display? Think of the fun picture a player piano creates in their mind.
You should not be surprised if your stagers ask you to remove your newspaper collection to the tub in the garage. They will want to purge all provocative materials from the rooms. They may recommend a mix of art, suspense books, classics or other conventional topics.
The idea is that what you have on display may create a connection with potential buyers at some level. This can be accomplished with clothing, wall hangings, book collections, music, and other items that strike a chord in the eyes of the beholder.
Get rid of non-essential items and decorative creatively and sparingly. A pile of pots and pans may not make the same impression as some healthy cooking vegetables and fruit displays. Your thoughtful staging can bridge and unite the positive feelings from the curb to the backyard.
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Filed under: Home Improvement